Cyber Monday Deal: 2 for 1 on Apparel, use coupon code: APP2FOR1 at checkout! I get it! Thanks!

Recent News


Team Report 04.26.04

Skip to the rants (0)

Holy crap! Over 400 Kids came out to the Pharmacy Boardshop HQ in Victorville, California this weekend to celebrate Emerica rider Leo Romero’s recent induction into skateboarding’s professional ranks and to view the world premiere of the Kids in Emerica DVD. Emerica riders Heath Kirchart, Tosh Townend, Erik Ellington, Bryan Herman, Matt Allen, Joey Poiriez and more (Trainwreck, Ethan Fowler, Daniel Shimizu, Chad Bartie, etc.) turned up for the live music, free BBQ, drinks and general merriment with their fans.

user posted image

Read more (2 more images)

Burning Pallets Party

Skip to the rants (0)

Emerica Footwear, Color Magazine, RDS, Chocolate Skateboards, Baker, Vestal, Underworld, Mega Destroyer, present a bash to kick off the Slam City Jam weekend! Punk rock, live bands, gangsta rap, classic rock and more…want something different? Well get off yo azz and check this party.

user posted image

Kids in Emerica Video Premiere!

Skip to the rants (0)

Guess who just turned pro? That’s right, seventeen-year-old Emerica rider Leo Romero just released his very first signature board on Foundation skateboards. And to celebrate, we’re throwing him a party and you’re all invited…

Come join the chaos on Saturday, April 24 as the Emerica and Pharmacy Boardshop teams, as well as a veritable who’s who of skateboarding’s rising stars and legendary luminaries alike, all converge on the high desert for the World Premiere of the new Emerica DVD, Kids in Emerica. Unlike your average video premiere, this event is being held in conjunction with Leo Romero’s “Going pro!” celebration in the freshly-built and entirely skateable backyard of the one and only Donny Damron, of Pharmacy Boardshop fame. This will be the kick-off skate party of the upcoming Summer season!

The party starts at 3:00 p.m. and the DVD will begin as soon as it gets dark. There’s gonna be a $1000 Best Trick Contest on Donny’s brand-new, private, backyard concrete hubbas, a Leo Romero retrospective video put together by his pals at Pharmacy, free BBQ and liquid refreshments, tons of FREE stuff, too many pros to list, the usual skate media, frenzied throngs of skate-crazed maniacs, and NO COOL GUY BRO LIST. Everyone’s invited!

What: Emerica and Pharmacy presents the Kids in Emerica DVD World Premiere, Leo Romero “Going pro!” celebration, Best Trick contest, BBQ and skate party.
When: Saturday, April 24, 2004 at 3:00 p.m. (DVD premiere at dusk)
Where: Pharmacy HQ, 12636 Autumn Leaves DR, Victorville, California 92392

From the I-15 Freeway in Victorville, exit Bear Valley RD
Go East on Bear Valley RD (approx. 3.6 miles)
Turn left onto Ridgecrest RD (approx. 0.9 miles)
Turn right onto Pebble Beach DR (approx. 0.1 miles)
Turn right onto Autumn Leaves DR (approx. 0.2 miles)
End at 12636 Autumn Leaves DR, Victorville, California

user posted image

Read more (one more image)