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1996: Launch

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Marc Johnson, TransWorld Skateboarding, September 1996.
Marc Johnson, TransWorld Skateboarding, September 1996.

Marc Johnson, 1995.
Marc Johnson. Photo by Skin.

Emerica is launched to fill the need for a raw, simple and straight-ahead skate shoe brand designed to meet the demands of skateboarding’s most hardcore enthusiasts.

Chris Senn, TransWorld Skateboarding, October 1996.
Chris Senn, TransWorld Skateboarding, October 1996.

Chris Senn, 1996.
Chris Senn. Photo by Bryce Kanights.

Emerica honcho Don Brown gathers hardcore street skaters Jamie Thomas, Chris Senn (celebrated in March as Thrasher's 1995 Skater of the Year), Dan Drehobl, Marc Johnson, Phil Shao (RIP) and Donny Barley to form the original Emerica team.

Donny Barley, TransWorld Skateboarding, December 1996.
Donny Barley, TransWorld Skateboarding, December 1996.

Donny Barley, 1995.
Donny Barley. Photo by Atiba Jefferson.

Phil Shao (RIP), 1996.
Phil Shao (RIP). Photo by Michael Ballard.

Emerican History Timeline: 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

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(48) responses to: 1996: Launch

  1. Sweet stuff...

    rezillo23's Emeritar rezillo23 Posted:
  2. yay!

    emerican19's Emeritar emerican19 Posted:
  3. Sweet stuff...

    rezillo23's Emeritar rezillo23 Posted:
  4. awesome

    austin777's Emeritar austin777 Posted:
  5. sweet

    skaterkid21's Emeritar skaterkid21 Posted:
  6. marc johnson is fucking tits...that would be tight if emerica brought back his first shoe...i could tell yall tried to in the tilt 2

    kiff's Emeritar kiff Posted:
  7. really what is the reason for this link...running out of things to post emerica??

    kiff's Emeritar kiff Posted:
  8. Yeah, that's it. The history of Emerica is just a bunch of filler we're throwing up on the site to take up space.

    Poster's Emeritar Poster Posted:
  9. senn's ollie pic is sick

    pad's Emeritar pad Posted:
  10. you mean sick nasty

    emericakrew's Emeritar emericakrew Posted:
  11. did they say Jamie Thomas was on the team?
    /) /)
    00
    " >"
    ---

    k-dog's Emeritar k-dog Posted:
  12. nice

    stereotype's Emeritar stereotype Posted:
  13. "really what is the reason for this link...running out of things to post emerica??"

    -don't be a faggot, some people find this stuff interesting.

    stereotype's Emeritar stereotype Posted:
  14. what happened to phil shao?

    EmericaSkate1213's Emeritar EmericaSkate1213 Posted:
  15. Mexico Doesn't suck.

    sk8erchris89's Emeritar sk8erchris89 Posted:
  16. Wtf "kiff", you think mj's first emerica shoe kinda looks like the tilt 2? wtf, it looks nuthin' like it. We all also know that, mj's 2 pro model on emerica was fucking better then his first...!?!?!?

    RVCA's Emeritar RVCA Posted:
  17. "stereotype" is right...this stuff is always nice to look at from time ta time...who ever thinks this is boring is either emo or just a fucking poser...possibly a goth too... XD

    RVCA's Emeritar RVCA Posted:
  18. wow, i right alot...

    RVCA's Emeritar RVCA Posted:
  19. That's crazy! I never knew Jamie Thomas skated for Emerica. Why did he leave?

    Scamper's Emeritar Scamper Posted:
  20. JT should of stayed on Emerica.he would of completed one of the best teams in "Emerica"

    AKsk8er's Emeritar AKsk8er Posted:
  21. man it's crazy how little people know about skateboarding these days....i've been wearing emericas for almost 10 years, but now it's like "the cool" shoes.

    no one knows the roots of skateboarding anymore. it's just like handrail, stair set gaps blah blah.

    pretty much every great skater has been on emerica at one time...greco, thomas, strubing, barley kirchart, reynolds, johnson, drehobl, machnau and koston! just kidding. no koston for the kiddies.

    emerican19's Emeritar emerican19 Posted:
  22. I remember Jamie's ad. Reynolds was on Etnies at the time. Chris Senn has been on Emerica since the begnning and No Pro Model?

    Bestskater's Emeritar Bestskater Posted:
  23. i dont get it. is it a new shoe company from emerica? did mj leave lakai? did jamie leave fallen? ya. weird. but cool if the mj shoe comes back. ive heard many a good things about it but have never had the chance to stakedoarb with it.

    tailslide24's Emeritar tailslide24 Posted:
  24. Awesome! EMERICANS are the BEST!!!!!!

    DREW's Emeritar DREW Posted:
  25. Boy Howdy
    /) /)
    00
    " >"
    ---

    k-dog's Emeritar k-dog Posted:
  26. _____
    |o o|
    | > | I'm Frankenstein Blahh
    _\---/_ Blahh
    | |

    k-dog's Emeritar k-dog Posted:
  27. _____
    |o o|
    | > |
    _\---/_
    | |
    I vwill suck your blood

    k-dog's Emeritar k-dog Posted:
  28. wow I see why emericas are such a good skate shoe now

    mistersir's Emeritar mistersir Posted:
  29. mmm... creo que emerica es y seguira siendo tremenda marca para zapatos soy feliz con mis reynolds 2 no puedo aguantar paracomprarme los boss!!! sigan asi!! skate or die!!

    propaganda's Emeritar propaganda Posted:
  30. actully the tilt 2 is pretty much the same thing as the johnson 1. it has the same sole, the same lace loop design, etc. the only real differnce is the tilt design where the big "m" should be. pretty slick emerica. good way to bring back a classic.

    knux175's Emeritar knux175 Posted:
  31. JT jumped to circa then started fallen. but wy would he leave when its his own company. fallen got a sweet team to. if he left they would be misin somthing emerica needs to pick up COEY DUFFEL hes kick ass. and JT is dumb for kickin him off fallen

    heathrules's Emeritar heathrules Posted:
  32. chris senn did have a pro model shoe. corey duffel used to be on emerica then he left or got kicked off. i dont know which but correy duffel used to be on emerica. the tilt 2 doesnt look anything like the mj 1 shoe. that shoe was a classic but the mj 2 shoe has to be one of my favorites!!!

    emericanrider1984's Emeritar emericanrider1984 Posted:
  33. shit ya, go emerica. im suprised how many people didnt know thomas was on the team...

    have they ever had a pro model for senn? i dont think so.. thats pretty sad.. he's been with them from the beginning.

    and to add to the weird computer things:

    ( \( \
    ( ' .')
    o((")(")

    Pig Pen's Emeritar Pig Pen Posted:
  34. you lazy kids!! what r you talking abaout???!?! when thomas left emerica he founded (as he always does) a really and power full company that sometimes rival emerica....guess the co.??!! he partnered with steve berra, jeremy wray to create ADIO then..he left adio to ride for C1rca..understood??

    LuisParedes's Emeritar LuisParedes Posted:
  35. hasn't anybody seen chris senn's pro model shoe? it was out back in the day like about 6 years ago something like that. here's a picture for all you people.
    http://13octobre.free.fr/emericaphoto/picture.php?cat=7&image_id=63

    emericanrider1984's Emeritar emericanrider1984 Posted:
  36. hasn't anybody seen chris senn's pro model shoe? it was out back in the day like about 6 years ago something like that. here's a picture for all you people.
    http://13octobre.free.fr/emericaphoto/picture.php?cat=7&image_id=63

    emericanrider1984's Emeritar emericanrider1984 Posted:
  37. those pics r nice

    ipledgetoemerica's Emeritar ipledgetoemerica Posted:
  38. those pics r nice

    ipledgetoemerica's Emeritar ipledgetoemerica Posted:
  39. 40

    ipledgetoemerica's Emeritar ipledgetoemerica Posted:
  40. emerica, you guys shoulda posted some stuff about the shoes from then too. like what models were out and pictures and stuff.

    stereotype's Emeritar stereotype Posted:
  41. cmon..the MJ's appear in every skateboard video released between ' 99 and ' 02 or '03...the tilt is the imitation of it

    LuisParedes's Emeritar LuisParedes Posted:
  42. Stereotype
    says on: 08/25/06 at 07:29
    emerica, you guys shoulda posted some stuff about the shoes from then too. like what models were out and pictures and stuff.

    yeah that's right, just like the es timeline

    proudlyPinoy's Emeritar proudlyPinoy Posted:
  43. 46TH

    zacharypoopman's Emeritar zacharypoopman Posted:
  44. Where it all began

    beanerman's Emeritar beanerman Posted:
  45. Donny Barely was on?

    willivanilliii's Emeritar willivanilliii Posted:
  46. When i first started skating it was after all the starters. Emerica wasn't big where i am from yet. But i wasn't trying to follow a crowd i went for simple but fuctional. I bought a pair of Black and White Reynolds 2

    Thizzelle's Emeritar Thizzelle Posted:
  47. just started rocking my Reynolds 1's from 1999 in black suede, been keeping them brand new for a while and its time to bust them out, bring back the brown/bling bling 1's!

    Kevkins's Emeritar Kevkins Posted:
  48. dude i hate seeing kids at my high school wearing the hsu's, not skateboarders, fucking bro, emo, poser ass kids, its bullshit man, theyre all fake as fuck

    i heart my skateboard's Emeritar i heart my skateboard Posted:

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