1997: Yellow

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Jamie Thomas, TransWorld Skateboarding, February 1997.
Jamie Thomas, TransWorld Skateboarding, February 1997.

Andrew Reynolds, Ed Templeton, Tim Brauch (RIP), John Cardiel, Kenny Hughes, Tim McKinney and Darren Navarette join the Emerica team.

Dan Drehobl + Ultra, TransWorld Skateboarding, April 1997.
Dan Drehobl + Ultra, TransWorld Skateboarding, April 1997.

Emerica releases its first-ever video, Yellow, a short (30-minute), loose collection of footage with a definite homemade feel. Highlights include early shining moments from Donny Barley, John Cardiel, Dan Drehobl, Marc Johnson, Chris Senn, Jamie Thomas and many more.

Chris Senn, TransWorld Skateboarding, August 1997.
Chris Senn, TransWorld Skateboarding, August 1997.

Andrew Reynolds wins first place at Tampa Pro and Chris Senn wins a gold medal at The X Games.

Emerica Art Director Yogi Proctor establishes the brand's signature green color in print ads, packaging, etc.

Jamie Thomas, TransWorld Skateboarding, December 1997.
Jamie Thomas, TransWorld Skateboarding, December 1997.

First shoe models: Johnson, Senn, Thomas, Echo, Exit, Gama, Icon, Klink, Mute, Select, Scope, Sprint, Switch, Ultra.

Dan Drehobl, 1997.
Dan Drehobl, 1997. Photo by Tobin Yelland.

Emerican History Timeline: 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

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(24) responses to: 1997: Yellow

  1. 1st yah my first first ever

    teamapplejuice's Emeritar teamapplejuice Posted:
  2. Congratulations! Just kidding.

    Poster's Emeritar Poster Posted:
  3. is that you mazi

    krkjuice's Emeritar krkjuice Posted:
  4. I want to see the video "Yellow"

    Speynolds's Emeritar Speynolds Posted:
  5. i still would like to see pictures of the old shoe models

    stereotype's Emeritar stereotype Posted:
  6. Sometime "soon", we're going to post the best moments from Yellow, as well as some old shoe photos.

    Poster's Emeritar Poster Posted:
  7. I've seen the mutes and the gamas on ebay before, classic shoes.

    steezbutt's Emeritar steezbutt Posted:
  8. steezbutt's Emeritar steezbutt Posted:
  9. Oh yeah,that would be great to see that ad for the limited Reynolds 1's in red when you release the year for those, when did they come out, 2002?

    steezbutt's Emeritar steezbutt Posted:
  10. nice i wanna see dat man

    ipledgetoemerica's Emeritar ipledgetoemerica Posted:
  11. i bet thet vid is sweet but i want to see a lot more pics

    livefreeordie's Emeritar livefreeordie Posted:
  12. those jamie thomas shoes would be sweet

    livefreeordie's Emeritar livefreeordie Posted:
  13. Reynolds 2's are the shizbonkers.

    k-dog's Emeritar k-dog Posted:
  14. i've seen emerica "yellow." most of today's skaters would say it sucks, but i think it's a nice piece of skating history. it's always nice to see how much skating has progressed in the past nine to ten years.

    krks's Emeritar krks Posted:
  15. king is awesome

    austin777's Emeritar austin777 Posted:
  16. cool

    DEFYkid's Emeritar DEFYkid Posted:
  17. cool feble

    DEFYkid's Emeritar DEFYkid Posted:
  18. yeah, yellow is definitely worth seeing. its way loosely edited and has a total "homemade" feel, but you gotta check it out just to bone up on some history. there's like 26 parts and some are like 5 tricks lol

    emerican19's Emeritar emerican19 Posted:
  19. I remember that...Back when I first started sk8in'

    gabebauman's Emeritar gabebauman Posted:

    likesTaKeepsItRreal's Emeritar likesTaKeepsItRreal Posted:
  21. i've seen "yellow" and its really good if you haven't seen it you should.

    CentralEmerican's Emeritar CentralEmerican Posted:
  22. Wow im the newest guy to post

    beanerman's Emeritar beanerman Posted:
  23. i want those damn shoes

    M!T[H's Emeritar M!T[H Posted:
  24. dang i want to see "Yellow".

    GruesomeGarrett's Emeritar GruesomeGarrett Posted:

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