Jamie Thomas, TransWorld Skateboarding, February 1997.
Andrew Reynolds, Ed Templeton, Tim Brauch (RIP), John Cardiel, Kenny Hughes, Tim McKinney and Darren Navarette join the Emerica team.
Dan Drehobl + Ultra, TransWorld Skateboarding, April 1997.
Emerica releases its first-ever video, Yellow, a short (30-minute), loose collection of footage with a definite homemade feel. Highlights include early shining moments from Donny Barley, John Cardiel, Dan Drehobl, Marc Johnson, Chris Senn, Jamie Thomas and many more.
Chris Senn, TransWorld Skateboarding, August 1997.
Andrew Reynolds wins first place at Tampa Pro and Chris Senn wins a gold medal at The X Games.
Emerica Art Director Yogi Proctor establishes the brand's signature green color in print ads, packaging, etc.
Jamie Thomas, TransWorld Skateboarding, December 1997.
First shoe models: Johnson, Senn, Thomas, Echo, Exit, Gama, Icon, Klink, Mute, Select, Scope, Sprint, Switch, Ultra.
Dan Drehobl, 1997. Photo by Tobin Yelland.