Top: Justin Regan circa 2000 by Jody Morris. Above: In the early 1990s by Christian Kline.
Don Brown gives Emerica focus by assigning the brand its first full-fledged Team Manager, Justin Regan. Justin's extensive background in skateboarding, his close rapport with the Emerica team riders--as well as his ambitious drive and forward-thinking vision--helps develop Emerica into the straight-up, no-nonsense, well-oiled skateboarding shoe brand that we all know and love today.
Emerica art director Yogi Proctor designs the Triangle logo, which quickly becomes the instantly recognizable symbol of the brand.
Mike Maldonado joins the Emerica team.
Above: Andrew Reynolds, frontside flip, TransWorld Skateboarding, December 1998 and kickflip melon, June 1998.
Andrew Reynolds becomes Thrasher's Skater of the Year, makes the cover of TransWorld Skateboarding and wins top honors at Tampa Pro for the second year in a row.
Chris Senn, TransWorld Skateboarding, July 1998.
The Baker Bootleg Video, featuring Andrew Reynolds, Heath Kirchart and Jim Greco, debuts to wide public acclaim.
New shoe models: Templeton, Code, Delta, Demo, Foto, Mode, Phocus.