Over 150 bad-ass mofos lined up outside Pharmacy Ride Shop in Lancaster, California at midnight to be the first on the planet to sport those fine new Altamont threads. At 12:01 a.m., the doors opened and Altamont gurus Andrew Reynolds and Bryan Herman, running the registers themselves, greeted the late-night hordes. Well, until somebody crashed the computer system [Drew?], that is.
Emile Murray was hyped on his new Altamont Camo Hoodie.
No worries, the crack Pharmacy staff had it sorted in no time. At exactly 12:06 am. on October 31, 2006, the very first item of Altamont gear ever sold went to Emile Murray of Lancaster. Emile chose the Camo Hoodie in green. When asked what influenced his purchase decision, Emile stated, “I wanted the grey color, but my girlfriend said I should get the green one.” Well, Emile, your girlfriend may have been right, ’cuz you look damned good in your new Altamont hoodie!
These first-ever Altamont shoppers in the world recognized instantly that the brand isn’t just your average “factory gear” schlock. And in case there were any questions, Andrew and Bryan remained on hand to guide them through some of the finer details regarding the fit, fabric and finish of every Altamont item in this hand-numbered, super-limited Holiday Collection. It’s this kind of detail and exclusivity that sets Altamont apart from the masses.
Midnight lurkers gather outside the Pharmacy Lancaster store for the Altamont release party.
Sometime around 1:00 a.m., the boys in blue showed up to have a look-see at all the commotion, but they were quickly smoothed over and sent on their peaceful way. In the wee hours, the crowd had thinned out enough for Pharmacy’s Donny Damron to give Andrew and Bryan and the rest of the Pharmacy staff the green light to take the rest of the night off and go enjoy some well-deserved rest.
Visit the recently-updated Altamont site today for more information on Altamont, the bold Holiday Collection and the official list of select Altamont dealers selling limited product right now!