Altamont Midnight Pharmacy Launch a Success!

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Over 150 bad-ass mofos lined up outside Pharmacy Ride Shop in Lancaster, California at midnight to be the first on the planet to sport those fine new Altamont threads. At 12:01 a.m., the doors opened and Altamont gurus Andrew Reynolds and Bryan Herman, running the registers themselves, greeted the late-night hordes. Well, until somebody crashed the computer system [Drew?], that is.


Emile Murray was hyped on his new Altamont Camo Hoodie.

No worries, the crack Pharmacy staff had it sorted in no time. At exactly 12:06 am. on October 31, 2006, the very first item of Altamont gear ever sold went to Emile Murray of Lancaster. Emile chose the Camo Hoodie in green. When asked what influenced his purchase decision, Emile stated, “I wanted the grey color, but my girlfriend said I should get the green one.” Well, Emile, your girlfriend may have been right, ’cuz you look damned good in your new Altamont hoodie!

These first-ever Altamont shoppers in the world recognized instantly that the brand isn’t just your average “factory gear” schlock. And in case there were any questions, Andrew and Bryan remained on hand to guide them through some of the finer details regarding the fit, fabric and finish of every Altamont item in this hand-numbered, super-limited Holiday Collection. It’s this kind of detail and exclusivity that sets Altamont apart from the masses.


Midnight lurkers gather outside the Pharmacy Lancaster store for the Altamont release party.

Sometime around 1:00 a.m., the boys in blue showed up to have a look-see at all the commotion, but they were quickly smoothed over and sent on their peaceful way. In the wee hours, the crowd had thinned out enough for Pharmacy’s Donny Damron to give Andrew and Bryan and the rest of the Pharmacy staff the green light to take the rest of the night off and go enjoy some well-deserved rest.

Visit the recently-updated Altamont site today for more information on Altamont, the bold Holiday Collection and the official list of select Altamont dealers selling limited product right now!

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(29) responses to: Altamont Midnight Pharmacy Launch a Success!

  1. 1

    baker2727's Emeritar baker2727 Posted:
  2. 3

    Taylor's Emeritar Taylor Posted:
  3. 4 shut the door?

    Taylor's Emeritar Taylor Posted:
  4. ASWOME. I wish i lived in America. The clothes look awsome i hope they send Altamont to Australia.

    EmericaAus's Emeritar EmericaAus Posted:
  5. ASWOME. I wish i lived in America. The clothes look awsome i hope they send Altamont to Australia.

    EmericaAus's Emeritar EmericaAus Posted:
  6. 7

    livefreeordie's Emeritar livefreeordie Posted:
  7. 8 man i look great

    livefreeordie's Emeritar livefreeordie Posted:
  8. man i want that hoody that andrew has on it would make me look even sexier which i didnt think possible

    livefreeordie's Emeritar livefreeordie Posted:
  9. 10 man I love it. I`m the first one in germany who bought Altamont. The brown cordury pant is sick!

    fabi's Emeritar fabi Posted:
  10. Altamont apparels are sick. When are there available in asia?

    zuru's Emeritar zuru Posted:
  11. did reynolds and herman switch to alamont.or are they working for an old sponsor,cause reynolds first sponsor was pharmacy rideshop

    emericaskatedude's Emeritar emericaskatedude Posted:
  12. 9

    ipledgetoemerica's Emeritar ipledgetoemerica Posted:
  13. 10 a big fat hen oh wait thats you

    ipledgetoemerica's Emeritar ipledgetoemerica Posted:
  14. cool

    kronenberg's Emeritar kronenberg Posted:
  15. are there pants tight

    livefreeordie's Emeritar livefreeordie Posted:
  16. i caught this kid in the library computer looking at dragon porn

    livefreeordie's Emeritar livefreeordie Posted:
  17. livefreeordie, what grade are you in?

    Taylor's Emeritar Taylor Posted:
  18. livefreeordie is in 82nd and/or 4th grade.

    k-dog's Emeritar k-dog Posted:
  19. k-dog
    i'm changing your name to

    Taylor's Emeritar Taylor Posted:
  20. I have a pair and I got them before this whole thing happened.

    Bestskater's Emeritar Bestskater Posted:
  21. i have the zipper drew wears on the pic
    haha @ livefreeordie

    emericaInEurope's Emeritar emericaInEurope Posted:
  22. 10th yo sk8rchik

    livefreeordie's Emeritar livefreeordie Posted:
  23. yes and i have asd for 3 hours now because i am disrespectful to my african americans studies teacher who is white which is wierd

    livefreeordie's Emeritar livefreeordie Posted:
  24. Best commments everrrr!

    c00ler's Emeritar c00ler Posted:
  25. poo

    almostboards's Emeritar almostboards Posted:
  26. 11! it rhymes with 7.

    NJskate's Emeritar NJskate Posted:
  27. who are the boys in blue

    skatebaker's Emeritar skatebaker Posted:
  28. thoes are some sweet, rad, awsome,killer threds dude

    macskate1's Emeritar macskate1 Posted:
  29. anywhere to order this stuff online? or any place in jersey/philly to get it? nocturnal on south street maybe? i think i read that on altamont's site...

    mikegarbe's Emeritar mikegarbe Posted:

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