Emerica Art Director Yogi Proctor defiantly introduces the promo “G” sticker to change “No Skateboarding” signs to “Go Skateboarding.”
Erik Ellington, TransWorld Skateboarding, October 2000.
Erik Ellington, Aaron Suski and Tosh Townend join the Emerica team.
Andrew Reynolds, TransWorld Skateboarding, October 2000.
Andrew Reynolds and the Piss Drunx crew are featured in two high-profile articles in Playboy and Rolling Stone, and Drew scores his second TransWorld Skateboarding cover and a Pro Spotlight.
Andrew Reynolds, TransWorld Skateboarding, December 2000. Photo enlarges.
The Baker 2G video, featuring Andrew Reynolds, Erik Ellington and Jim Greco, makes its way into the hands of enthusiastic kids everywhere. Andrew follows it up with the creation of Baker Skateboards.
Andrew Reynolds, TransWorld Skateboarding 2000 Photo Annual.
Heath Kirchart, Skateboarder, January 2000.
Heath Kirchart starts the new millennium off with a bang by winning TransWorld Skateboarding's Best All-Around Skater Award and making the January 2000 cover of Skateboarder.
New shoe models: Embank, Grid, Ratio, Reflect, Transfer. The Reflect is the first-ever skate shoe with a one-piece high-frequency welded upper, a new technology offering unsurpassed protection.