2001: Emerica Mansion

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Emerica Mansion, Skateboarder, November 2002.
Emerica Mansion, Skateboarder, November 2002. Photo enlarges.

Team Manager Justin Regan gathers together most of the Emerica team--Andrew Reynolds, Heath Kirchart, Erik Ellington, Kevin “Spanky” Long, Bryan Herman, Braydon Szafranski and filmer Jonathan Miner--to live in a nine-bedroom mansion in the Hollywood Hills for a year to brainstorm filming missions for their upcoming blockbuster video, This is Skateboarding.

A full eight-minute documentary on the Emerica Mansion is also prominently included in On Video magazine, as well as a 14-page feature article in Skateboarder--not to mention numerous bits in Big Brother, Strength, Thrasher, TransWorld Skateboarding and many Web sites.

Andrew Reynolds, TransWorld Skateboarding, August 2001.
Andrew Reynolds, TransWorld Skateboarding, August 2001. Photo enlarges.

The Emerica Mansion theme also ties in quite nicely with the Reynolds shoe bling-bling colorway, the Bling-Bling package, the gold ink prominently featured in the Emerica 2002 ad campaign--not to mention the opulent golden frame pictured in the 2002 Emerica team portrait poster. This attention to detail, applied with exquisite large scale planning, places the Emerica brand at the forefront of its niche, where it remains today.

Young Emericans, Skateboarder, November 2002.
Young Emericans, Skateboarder, November 2002.

Amateurs Kevin “Spanky” Long, Bryan Herman and Braydon Szafranski join the Emerica team.

Ed Templeton scores a 20-page “10 Years Of Templeton” retrospective article in Thrasher.

Heath Kirchart, TransWorld Skateboarding, February 2001.
Heath Kirchart, TransWorld Skateboarding, February 2001. Photo enlarges.

Heath Kirchart wins TransWorld Skateboarding's Best Video Part of the Year Award for his section in their Sight Unseen video.

Heath Kirchart, TransWorld Skateboarding, December 2001.
Heath Kirchart, TransWorld Skateboarding, December 2001. Photo enlarges.

Chris Senn wins the 1st place overall Street ranking for the year in World Cup Skateboarding.

Emerica Heritic Shoe, 2001.
Emerica Heritic Shoe, 2001.

New shoe models: Barley, Johnson 2, Kirchart, Templeton 2, Capture, Carbide, Heritic, Latch, Transmit. The Heritic quickly becomes a top seller in the Emerica line, as it easily meets rider demand for a very functional skate shoe with basic styling and great durability via a rubber toe cap--spawning many imitators in the process.

Tosh Townend, TransWorld Skateboarding, May 2001.
Tosh Townend, TransWorld Skateboarding, May 2001. Photo enlarges.

Emerican History Timeline: 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

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(20) responses to: 2001: Emerica Mansion

  1. 1st

    Knobber's Emeritar Knobber Posted:
  2. place

    Poster's Emeritar Poster Posted:
  3. Dude. Snow day today!

    k-dog's Emeritar k-dog Posted:
  4. haha to all u americans... no snow here k-dog ;)

    emericaInEurope's Emeritar emericaInEurope Posted:
  5. That's ok cause snowboarding is coming up

    k-dog's Emeritar k-dog Posted:
  6. Best. Responses. Ever!

    Poster's Emeritar Poster Posted:
  7. sweet mansion wish i lived there

    EmericaSkate1213's Emeritar EmericaSkate1213 Posted:
  8. i hate snow, and snowboarding

    emericabakerskater123's Emeritar emericabakerskater123 Posted:
  9. i wanna live in that mansion

    ipledgetoemerica's Emeritar ipledgetoemerica Posted:
  10. I went there near the end. The place was kind of falling apart. It definitely needed to be renovated or just bulldozed and replaced with a new house.

    Poster's Emeritar Poster Posted:
  11. the feeble down el toro was sick!

    sierra's Emeritar sierra Posted:
  12. cool

    kronenberg's Emeritar kronenberg Posted:
  13. ah the memories..

    RVCA's Emeritar RVCA Posted:
  14. emericabakerskater123 you're a loser face

    k-dog's Emeritar k-dog Posted:
  15. i hate snow

    livefreeordie's Emeritar livefreeordie Posted:
  16. livefreeordie you really have to try snowboarding. It's just as good as skateboarding but in a different way. Once you get good it's awesome.

    k-dog's Emeritar k-dog Posted:
  17. There's way more types of rails and boxes. Plus on jumps you can get so much air, way more than skateboarding.

    k-dog's Emeritar k-dog Posted:
  18. shit skewl computers suck balls. icant see the images..

    from what i here in comments i hear its sickkk

    kittyROMERO's Emeritar kittyROMERO Posted:
  19. pshh finallyy

    its huuuuuuuuuuugeeee

    kittyROMERO's Emeritar kittyROMERO Posted:
  20. that house came out in baker 3

    ches's Emeritar ches Posted:

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