Recent News


Drew on Color Mag Cover!

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Look for Emerica pro Andrew Reynolds on the cover of Color Magazine issue 4.3, plus an interview inside. Also, all you L.A. area Drewheads better stop by and check out the release party for the issue on Saturday, November 18 at Brooklyn Project, 7664 Melrose Avenue in Los Angeles. For anyone who is 21 and over, there'll be an open bar from 5:00 to 9:00.

Also, don't miss the afterparty at 10:00 at Nacional, 1645 North Wilcox, featuring the West Coast video premiere of Get Familiar. Emerica flow rider Zack Lyons has a full part, so we better see you there!

Emerica Holiday 2006 Clothing!

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It's that time of year again! Head on into the Emerica Clothing section to check out all the sick new stuff for Holiday 2006! Some highlights include--but are definitely not limited to--the following…
Accessories: Branded and The Boss keychains, DIY T-Shirt Pack, Moneybags wallet, Potter scarf, Strapped belt.
Beanie: Ringer.
Fleece: Lucifer, Palo, Pure Skully, Santo, Skeleton, The King.
Hats: Galway, Stay Gold, Twofer.
Jacket: Pain.
Knit: Forged.
T-shirts: Fillmore, Inked, Roar, Shelby, Skelly, Specials, Stay Gold, Tigger, Wasted, Winger
Woven: Paddock.
Now head on down to your local skate shop and get decked out, Emerica-style!

Sewa Kroetkov Wins Dutch Championships!

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Sewa, nollie heel. Photo by Tjeerd Derkink

Congratulations to Emerica Holland rider Sewa Kroetkov for winning first place in the Dutch Championships at the brand-new Area 51 skatepark in Eindhoven! Out of the best 45 skateboarders from Holland fighting for the top spot, Sewa was chosen by the judges as the winner. He skated for seven minutes(!) in the final jam session along with Tim Zom, Nelson Mosikili, Ricardo Paterno and Cristian Dijkman.

Sewa is 16 years old and lives in Alkmaar. He rides for Emerica, Rollin, Volcom, Silver and Creme. Sewa also won the European éS Game of SKATE in Barcelona in 2005.

Street Results
1. Sewa Kroetkov
2. Tim Zom
3. Nelson Mosikili
4. Ricard Paterno
5. Cris Dijkman
6. Tommie Zanders

For more photos and words, go to World Wide Skateboarding.

Reynolds on TransWorld 2007 Buyer's Guide Cover!

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Check out Emerica pro Andrew Reynolds chillin' with Stevie Williams, Jamie Thomas and Bam on the cover of the new TransWorld Skateboarding 2007 Buyer's Guide. For a giggle, be sure to read Drew's irreverant two-page equipment interview and peep that monster kickflip to backside grab sequence on pages 106-107. You can also see what board set-ups the rest of the Emerica teams rocks in the What the Pros Are Riding section. Then look at all the Emerica shoes and gear sprinkled throughout the issue and go buy some at your local skate shop.

Get Familiar Video Premiere November 18!

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Look for Emerica flow rider Zack Lyons' full part in the brand-new Get Familiar video, which will premiere at 7:00 p.m. on November 18, 2006 at the Jack Morton Auditorium, 805 21st Street NW, Washington DC 20052.

The flick also features parts from Darren Harper, Mark Gonzales, Casey Ringley, Daewon Song, Bobby Worrest and Donny Barley, plus guest parts from Reese Forbes, Joey Pepper, James Craig and Fabio Cristiano.

There's a measely $3.00 cover charge, but you can deal with that. All of you who can't make it better get ready for the Get Familiar DVD coming soon!

Altamont Midnight Pharmacy Launch a Success!

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Over 150 bad-ass mofos lined up outside Pharmacy Ride Shop in Lancaster, California at midnight to be the first on the planet to sport those fine new Altamont threads. At 12:01 a.m., the doors opened and Altamont gurus Andrew Reynolds and Bryan Herman, running the registers themselves, greeted the late-night hordes. Well, until somebody crashed the computer system [Drew?], that is.


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