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2003: This is Skateboarding

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Heath Kirchart, 2003.
Heath Kirchart, 2003.

Mr. VHS Tape, 2003.
Mr. VHS Tape, 2003.

Erik Ellington, 2003.
Erik Ellington, 2003.

Emerica unveils its second and long-awaited video, This is Skateboarding, to an enthusiastic public. The team immediately embarks on a first-of-its-kind whirlwind 10 city World Tour to support it. The greatly expanded DVD version of This is Skateboarding appears in July.

Emerica Team, 2003.
Emerica Team, 2003. Photo enlarges.

Andrew Reynolds, 2003.
Andrew Reynolds, 2003.

Andrew Reynolds and Janie Hendrix in Seattle, 2003.
Andrew Reynolds and Janie Hendrix in Seattle, 2003. Photo enlarges.

Emerica donates over 200 pairs of shoes to inner city kids at two Seattle, Washington schools in the name of Experience Hendrix, the company representing the legacy of Jimi Hendrix, in exchange for the use of a Hendrix song during Andrew Reynolds' part in This is Skateboarding.

Matt Allen, TransWorld Skateboarding, December 2003.
Matt Allen, TransWorld Skateboarding, December 2003. Photo enlarges.

Designed by Art Director Yogi Proctor, Emerica's 2003 "This is" ad campaign, featuring a full-page bleed skate shot on one page contrasted by a product shot on a stark white background on the other, is widely copied by other skate shoe brands.

Amateurs Matt Allen and Leo Romero join the Emerica team.

Kevin Long, Skateboarder, November 2003.
Kevin "Spanky" Long, Skateboarder, November 2003.

Kevin “Spanky” Long wins 1st place at the Tampa Am contest, earning a miniature Ducati motorcycle in the process. A blizzard of media coverage follows, including a Skateboarder cover and the coveted TransWorld Skateboarding Am Spotlight.

Andrew Reynolds, TransWorld Skateboarding, May 2003.
Andrew Reynolds, TransWorld Skateboarding, May 2003.

The unofficial “Emerica Issue” of TransWorld Skateboarding appears in May, featuring three articles all in a row: an “Emericans in Paris” tour article, a Chris Senn interview and an Andrew Reynolds “95-03” retrospective article--each running 14 pages!

Bryan Herman, Big Four, 2003.
Lil' Herm tackles a Big Four, 2003. Photo enlarges.

TransWorld Skateboarding continues the Emerica love with yet another unofficial “Emerica Issue,” actually named The Am Issue. Inside its pages are no less than the aforementioned 15-page Am Spotlight with Kevin “Spanky” Long, several one- or two-page Check Outs on Leo Romero, Bryan Herman and Matt Allen--all wrapped-up with a 12-page “What'd I Do? Emerican Ams In Florida” tour article. Holy cow! As if that weren't enough, Austin Stephens scores his second Skateboarder cover in a year.

Austin Stephens, Skateboarder, April 2003.
Austin Stephens, Skateboarder, April 2003.

Emerica breaks new ground with the first-ever major am interviews in Thrasher. The first in this new format features Kevin “Spanky” Long, followed in quick succession by Bryan Herman (who scores a cover, as well) and Leo Romero, who rocks Emerica gear prominently over multiple pages. This amateur-devoted media blitz stands as a true testament to Emerica's consistent knack at discovering and nurturing tomorrow's top skateboarders.

Heath Kirchart, 2003.
Heath Kirchart, 2003.

Erik Ellington, TransWorld Skateboarding, February 2003.
Erik Ellington, TransWorld Skateboarding, February 2003. Photo enlarges.

New shoe models: Ellington, Templeton 3, Cable, Canal, Class, Guage, Indicator, Lander.

Emerican History Timeline: 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

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(14) responses to: 2003: This is Skateboarding

  1. BEFORE FIRST, which means the person who responds after me will merely be "first."

    Poster's Emeritar Poster Posted:
  2. wow i have all of those. they were all in the skateboarder mag.

    RVCA's Emeritar RVCA Posted:
  3. Oh, well. I guess that makes me second, too.

    Poster's Emeritar Poster Posted:
  4. yeahh boy

    k-dog's Emeritar k-dog Posted:
  5. emerica has a solid style, i liked...
    i love punk rock yeahh! and skateboarding!...

    propaganda's Emeritar propaganda Posted:
  6. Yeah! 2003 is the big year.
    Damn, Emerica is the best!

    DREW's Emeritar DREW Posted:
  7. cool

    kronenberg's Emeritar kronenberg Posted:
  8. awesome

    skatesecondsby's Emeritar skatesecondsby Posted:
  9. No joey poiriez?

    emerica2843's Emeritar emerica2843 Posted:
  10. He was just flow.

    Poster's Emeritar Poster Posted:
  11. 2003 was a bad year for me

    emericabakerskater123's Emeritar emericabakerskater123 Posted:
  12. i love big poop

    joshskate757's Emeritar joshskate757 Posted:
  13. old shoes are tight like the ellington

    smashitup's Emeritar smashitup Posted:
  14. i miss old shoes, i hate thin ones with white soles, i miss shoes like the mj and ellington and felt etc. tiday there isnt any uniqueness in skating, back in 2003 emerica really stood out and had an awesome image. and joey poiriez wasnt missing either.

    hughami's Emeritar hughami Posted:

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