Heath Kirchart, 2003.
Mr. VHS Tape, 2003.
Erik Ellington, 2003.
Emerica unveils its second and long-awaited video, This is Skateboarding, to an enthusiastic public. The team immediately embarks on a first-of-its-kind whirlwind 10 city World Tour to support it. The greatly expanded DVD version of This is Skateboarding appears in July.
Andrew Reynolds, 2003.
Emerica donates over 200 pairs of shoes to inner city kids at two Seattle, Washington schools in the name of Experience Hendrix, the company representing the legacy of Jimi Hendrix, in exchange for the use of a Hendrix song during Andrew Reynolds' part in This is Skateboarding.
Designed by Art Director Yogi Proctor, Emerica's 2003 "This is" ad campaign, featuring a full-page bleed skate shot on one page contrasted by a product shot on a stark white background on the other, is widely copied by other skate shoe brands.
Amateurs Matt Allen and Leo Romero join the Emerica team.
Kevin "Spanky" Long, Skateboarder, November 2003.
Kevin “Spanky” Long wins 1st place at the Tampa Am contest, earning a miniature Ducati motorcycle in the process. A blizzard of media coverage follows, including a Skateboarder cover and the coveted TransWorld Skateboarding Am Spotlight.
Andrew Reynolds, TransWorld Skateboarding, May 2003.
The unofficial “Emerica Issue” of TransWorld Skateboarding appears in May, featuring three articles all in a row: an “Emericans in Paris” tour article, a Chris Senn interview and an Andrew Reynolds “95-03” retrospective article--each running 14 pages!
TransWorld Skateboarding continues the Emerica love with yet another unofficial “Emerica Issue,” actually named The Am Issue. Inside its pages are no less than the aforementioned 15-page Am Spotlight with Kevin “Spanky” Long, several one- or two-page Check Outs on Leo Romero, Bryan Herman and Matt Allen--all wrapped-up with a 12-page “What'd I Do? Emerican Ams In Florida” tour article. Holy cow! As if that weren't enough, Austin Stephens scores his second Skateboarder cover in a year.
Austin Stephens, Skateboarder, April 2003.
Emerica breaks new ground with the first-ever major am interviews in Thrasher. The first in this new format features Kevin “Spanky” Long, followed in quick succession by Bryan Herman (who scores a cover, as well) and Leo Romero, who rocks Emerica gear prominently over multiple pages. This amateur-devoted media blitz stands as a true testament to Emerica's consistent knack at discovering and nurturing tomorrow's top skateboarders.
Heath Kirchart, 2003.