So'Wester Tour flyer, 2005.
The Emerica team embarks on Heath's Harley Tour from Milwaukee, Wisconsin all the way to the second annual Wild in the Streets event, which gathers hundreds of crazed skateboarders on June 21 in Philadelphia, Pennsylvania in support of a movement to re-open the legendary Love Park skate spot. The So'Wester Tour of Alberta, Canada and Emeritalia Tour of Turkey and Italy follow soon after.
Justin Regan steps forward as Emerica's first-ever Brand Marketing Manager, grooming Jeff Henderson, also known as Jet Ski and Hal 3000, to fill his shoes as the new Emerica Team Manager.
Brandon Westgate wins Back to the Banks, 2005.
Amateur Brandon Westgate joins the Emerica team and promptly celebrates by winning the first-ever Back to the Banks contest, co-sponsored by Emerica, in New York City.
Andrew Reynolds, TransWorld Skateboarding, May 2005.
Andrew Reynolds, The Skateboard Mag, September 2005.
Andrew Reynolds and his Baker boys debut the widely anticipated Baker 3 video to a universally adoring public. Drew celebrates that and the release of his third Emerica pro model shoe by scoring the covers of TransWorld Skateboarding and The Skateboard Mag.
Emerica Art Director Yogi Proctor unveils the new Defy ad campaign, which encourages skateboarders everywhere to defy convention.
Emerica has babies! Erik Ellington and his wife Luciana welcome Julius Luther on September 17, and Andrew Reynolds and his wife Christianna welcome Stella on October 10.
Pharmacy Spanky Scumstache Challenge, 2005.
Active Emerican Idol contest, 2005.
Emerica explodes on the Web with a Spanky Scumstache Challenge courtesy of Pharmacy Boardshop and an Emerican Idol video contest by Active Ride Shop.
Heath Kirchart, Skateboarder, February 2005.
Heath Kirchart celebrates the release of his fourth Emerica pro model shoe, the Kirchart 4, with a Skateboarder cover.