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Gnaw on This!

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What the sizzitches, bizzitches? We got the perfect king bling ring fo' yo' fing. It's called Gnaws, and it's a panther head-shaped ring with a rhinestone insert and a Pure logo engraving on the inner band. Fling it on your fing then stand up and sing with plenty of zing that it's your favotie thing.

Oh yeah, and buy one today at your friendly neighborhood skate shop.

The Heated Wheel

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Neil Blender is one of the most original and creative skateboarders and artists ever to sprout up from planet Earth. He started skating in the late '70s skatepark scene and was a top pro throughout the '80s, when he innovated many rad and humorous tricks (and trick names) on vert and street, and became the first pro to draw his own board graphics. His rough, scribbly and surreal style of art became highly influential throughout skateboarding.

He has a Web site called The Heated Wheel, where you can buy artwork from him, as well as browse a photo section called Cats, a Peter Hewitt interview, Moon Park (also known as a legendary skate spot called Sadlands), Photo Gallery (mostly vintage skating shots from the '70s and '80s), Shoes (featuring his new Vox pro model) and Skatetoons. You can also buy limited-edition items in the Skateboards and T-Shirts sections.

Take a little break and chill at The Heated Wheel.

The Boss Will Protect You

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Andrew Reynolds knows that due to the abundance of vulcanized skate shoes today, it’s only natural some skaters are going to seek superior durability and protection for their bruised-up tootsies. Remember the Reynolds 1? Well, now it’s reborn as The Boss.

Equipped with our System G2O2™ gel / air bag, just how protective against heel bruises is The Boss? According to our STI Lab biomechanical testing, The Boss provides up to 55% better protection than the standard air bag shoe on the market today, with the highest bottoming out force of any skate shoe we have tested. (Bottoming out is the point when the shoe no longer provides any cushioning protection.)

The Boss is only available only at finer skate shops. Buy a pair today.