Recent News


Reynolds on TransWorld 2007 Buyer's Guide Cover!

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Check out Emerica pro Andrew Reynolds chillin' with Stevie Williams, Jamie Thomas and Bam on the cover of the new TransWorld Skateboarding 2007 Buyer's Guide. For a giggle, be sure to read Drew's irreverant two-page equipment interview and peep that monster kickflip to backside grab sequence on pages 106-107. You can also see what board set-ups the rest of the Emerica teams rocks in the What the Pros Are Riding section. Then look at all the Emerica shoes and gear sprinkled throughout the issue and go buy some at your local skate shop.

Get Familiar Video Premiere November 18!

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Look for Emerica flow rider Zack Lyons' full part in the brand-new Get Familiar video, which will premiere at 7:00 p.m. on November 18, 2006 at the Jack Morton Auditorium, 805 21st Street NW, Washington DC 20052.

The flick also features parts from Darren Harper, Mark Gonzales, Casey Ringley, Daewon Song, Bobby Worrest and Donny Barley, plus guest parts from Reese Forbes, Joey Pepper, James Craig and Fabio Cristiano.

There's a measely $3.00 cover charge, but you can deal with that. All of you who can't make it better get ready for the Get Familiar DVD coming soon!

Altamont Midnight Pharmacy Launch a Success!

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Over 150 bad-ass mofos lined up outside Pharmacy Ride Shop in Lancaster, California at midnight to be the first on the planet to sport those fine new Altamont threads. At 12:01 a.m., the doors opened and Altamont gurus Andrew Reynolds and Bryan Herman, running the registers themselves, greeted the late-night hordes. Well, until somebody crashed the computer system [Drew?], that is.


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Altamont Release Party!

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Calling all you SoCaltamont night owls! Get rung-up by Andrew Reynolds and Bryan Herman as they work the cash registers this coming Monday, October 30 from 11:59 p.m. midnight to 2:01 a.m. at the Altamont Release Party at Pharmacy Rideshop in the Lancaster Marketplace 44830 Valley Central Way, Unit 2-105, Lancaster, California. For more info, call (661) 945-1700.

Come on out and lurk with Drew and Herman at midnight and purchase some sick new Altamont clothes!

Emerica Team at GvR!

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Fellow Emericans, keep an eye out for Andrew Reynolds, Bryan Herman, Braydon Szafranski, Aaron Suski and Matt Allen* as they bring total skateboarding destruction to the GvR (Goofy vs. Regular) contest this coming Saturday and Sunday, October 21-22, 2006 at the Skatepark of Lake Forest, 20028 Lake Forest Drive, Lake Forest, California. Here's a map.

Emerica pool rippers and masters of disaster Chris Senn and Ben Krahn will also join in the havoc, as they enrapture tomorrow's bowl contest with 100% pure tranny skills.

Sanctifying it all, Emerica spiritual advisor and stone cold style icon The Bishop (Don "Magic" Juan) will also be on hand to cleanse you of all your sins while blessing you with the green and gold at the Emerica booth at 3:30 p.m. on Saturday. Charge the camcorder and Stay Gold.

*Team riders subject to change. Your mileage may vary.

Mini Wild in the Streets at GvR!

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Lake Forest goes wild!

All you SoCal wildsters better head on over to the Emerica Mini Wild in the Streets event at the GvR (Goofy vs. Regular) contest at the Skatepark of Lake Forest at 12:45 p.m. on Saturday AND Sunday, October 21-22.

The route will start in the Emerica booth in the festival village area, run up the stairs to Emerica's parking lot, around two buildings, out the front driveway, down Windrow Drive, turn right on Rancho, then right on Lake Forest and end up back at the Emerica booth.

There will be fun stuff going on in the Emerica booth all weekend, and rumor has it there may even be an autograph signing with The Bishop, so we better see you there!

Skatepark of Lake Forest 20028 Lake Forest Drive, Lake Forest, California. Here's a map.