Recent News


Emerica Terreur Tour!

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The Emerica team is heading to France throughout May! While residing in an eight-bedroom house in the heart of Paris for the first two weeks, they will do some signings, demos and shred apart the dreamy architectural wonderland of France for their upcoming Stay Gold video.
After that, the Emerica team will cruise down to the South of France for a demo at the V7 Teenage Tour Finals in Hyeres on May 13, along with other stops for signings and demos along the way. All you French-Emericans better get ready for some serious skateboarding madness headed your way!
May 2 Paris
Signings at Hawaii Surf at 2:00 p.m. and Ride Spirit at 4:00 p.m..

May 6 Paris
Demo at Bercy at 4:00 p.m.

May 8 Paris
Signings at Nozbone at 2:00 p.m. and Street Machine at 4:00 p.m..

May 9 Lyon
Demo at Skatepark of Gerland (V7 Qualifiers) at 4:30 p.m.

May 10 Lyon
Signing at Namaste at 12:30 p.m.

May 11 Toulon
Signing at Atlantic at 7:00 p.m.

May 13 Hyeres
V7 Teenage Tour Finals demo at Unity Skatepark at 4:00 p.m.

May 15 Marseille
Signing at Michigan at 6:00 p.m.

May 16 Avignon
Signing at Circle at 1:00 p.m. and demo at Nimes.

May 19 Lyon
Signing at Wall Street at 2:00 p.m.

Recycle Your Old Skate Shoes!

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Global warming, melting ice snowcaps, smog, destruction of the rainforest: What can you do to help save the world when all you have are some old skate shoes lying around the house? Active invites you to recycle your shoes on Earth Day, this coming Sunday, April 22! Imagine if your old shoes could be recycled into a soccer field where kids could play or even a new park where you can have your Cinco de Mayo barbeque. Well, imagine no more, that day has come!

Active, one of Southern California’s largest skate and snow retailers, wants to help you save the world. They are encouraging everyone to recycle their old shoes at any Active location on Earth Day, this coming Sunday, April 22. If the thought of green soccer fields or refurbished parks weren’t reason enough to recycle, Active will reward anyone who comes in with an old pair of shoes with $10 off any new pair. If you need another great reason to recycle those old shoes, do it to help save the only home we have: Earth.

Active currently has over 19 store locations throughout Southern California to make it even easier for you to drop off your old shoes. For drop-off locations, visit the Active site.

Altamont Team Signings This Coming Weekend!

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April 21: Pharmacy Las Vegas

All you high desert hounds better come buy some sick new Altamont Apparel and get it signed by team riders Andrew Reynolds, Bryan Herman, Kenny Hoyle, Sammy Baca, Sir Theotis Beasley and Garret Hill on Saturday, April 21, 2007 at 5:00 p.m. at Pharmacy Boardshop 8450 West Sahara Avenue, Las Vegas, Nevada 89117. For more radness, call (702) 228-4755.

April 22: Active Brea and Rancho Cucamonga

Another day, another signing! All you SoCal Altaheads better come get your stuff signed, too, by team riders Andrew Reynolds, Bryan Herman, Kenny Hoyle, Sammy Baca, Sir Theotis Beasley and Garret Hill on Sunday, April 22, 2007 at 1:00 pm at Active Ride Shop Brea 1160 B Imperial Avenue, Brea, California, phone (714) 256-8516.

On the same day, they'll do it all over again at 4:00 pm at Active Ride Shop Rancho Cucamonga 10399 Foothill Boulevard in Rancho Cucamonga,California, phone (909) 987-9928.

Make sure you get an autograph from Altamont leader Justin Regan!

RVCA Demos This Coming Weekend!

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Come get an autograph and watch a demo featuring Emerica pros Ed Templeton, Kevin Long, Leo Romero, Austin Stephens and the rest of the RVCA team on Saturday, April 21, 2007 from 2:00 - 5:00 p.m. at Active Ride Shop 2893 El Camino Real, Tustin, California, phone (714) 824-8852. If you can't get enough, do it all over again the next day, Sunday, April 22 from 2:00 - 5:00 p.m. at Sun Diego 200 E. Via Rancho Parkway, Escondido, California, phone (760) 743-4133. For an extra treat, make sure to high-five RVCA Team Manager Jimmy Arrighi!