Recent News

Shane Cross R.I.P.

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Shane Cross. Photo courtesy of Flip.

We have some very sad news about Australian skaters / Emerica friends Shane Cross and Ali Boulala. Shane died during a motorcycle accident with Ali, who is in critical condition. Our deepest sympathies go out to all of Shane's friends and family, and we wish a speedy recovery for Ali.

Win the Purple Haze Collection!

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Just enter your contact info on the contest page for a chance to win the Emerica Purple Haze Collection!

A hazy collision of the '60s and modern times, this limited purple tie-dyed collection of three Reynolds shoes—including the Boss, the Reynolds 3 and a very special early release of the AR Slim—slowly wafts its way toward your head straight from the skateboarding-addled mind of Andrew. Whatever it is, that shoe put a spell on me!

Enter now, because the haze will waft away on April 1, 2007.

Build Your Own Page in Tool Shed!

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For those of you who don't already know:

Welcome to the newest feature of the Emerica Web site, the Tool Shed, an interactive skateboarding-based social network. Now you have the tools to build your very own profile page, where you can post video clips, photos and an Emeritar, plus write blog posts, create a quote and add friends. If that weren't enough, you even get your own domain name ( So, what are you waiting for? Open up the Tool Shed and build your page today. Become a part of the Emerica family!