Check out all of the brand-new Emerica Spring 2010 Shoes and Gear! It's time to get buck with Bryan Herman's brand new Emerica pro model, the G-CODE!!!; head out on the town in the Wino-inspired skate chiller, the Rip Slip; and pick up a pair of the EMB community demanded re-release of the original red Reynolds 3 . Also, don't miss out on all of the snazzy new colorways of all your old favorites, and very special colorways of the Hi-Laced and Reynolds Cruisers by The Goat!
In the Gear section, be sure to check out all the latest offerings from the Jerry Hsu and Heath Kirchart collections. As if all that weren't enough, there's a crazy amount of new t-shirt designs and tons of new items in all the other sections. Go nuts and buy it all down at your favorite neighborhood skate shop.