Attention, all Emericans! We just uploaded our brand-new Holiday 2010 Collection of Shoes and Gear! First up is a pair of ass-kicking new shred boots called The Heresy, followed by a sick collaboration with Heroin Skateboards called the Francis Lo Heroin. If smooth sailing is more your style, enjoy the fancy fabrics of the Hsu Gaudy and Romero 2 Gaudy. Also, don't miss out on the snazzy new colorways of all your old Emerica favorites!
In the Gear section, be sure to check out all the latest offerings from the Jerry Hsu and Heath Kirchart collections. As if all that weren't enough, there's a crazy amount of new t-shirt designs and tons of new items in all the other sections. Go nuts and buy it all at your favorite neighborhood skate shop.