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Recent News

Heath's Harley Tour Photo Show!

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Want to check out some amazing photography in-person taken by Emerica pal Jason O'Dell? Jason rode with us on last year's Heath's Harley Tour and the photos he shot while riding his hog no-handed down the highway in excess of posted speed limits make up the basis of his solo exhibition, Our America.

Your presence is cordially requested as the Emerica team joins Jason to relive the memories and talk about fun times to come this coming Thursday, May 11 at Curio 69 Contemporary Art Gallery, 8764 Holloway Drive, West Hollywood, California 90069, phone (310) 659-1695. Ride free, fellow Emericans!

Cinco de Leo!

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Come help Emerica pros Leo Romero, Bryan Herman and am Matt Allen celebrate Cinco de Leo this Friday, May 5 at Pharmacy Boardshops in Fontana AND Victorville, California, where they will be signing autographs and busting up some raw pinatas.

Leo's first Emerica pro shoe is coming out at the beginning of June, and you just might be able to get a sneak peek of it up close and personal at Pharmacy. See you there!

Pharmacy Fontana
2:00 p.m. - 4:00 p.m.
14405 Baseline Ave, Suite 400
Fontana, California 92336
Phone (909) 823-7861

Pharmacy Victorville
5:00 p.m. - 7:00 p.m.
16979-G Bear Valley Road
Victorville, California 92395
Phone (760) 955-9505

Paying in Pain No. 18

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Title: Paying in Pain
Publisher: Joey Young
Issue Number: 18
Page Size: 8.5" x 11"
Page Count: 40
Printing method: Black and white offset press on newsprint with a four-color glossy cover.
Price: $2.00.
Email: joeyatpayinginpain.com (Use @ instead of "at".)
Web site: Paying in Pain

The first actual printed-on-a-real-press 'zine we've ever reviewed here on the Emerica site, Paying in Pain is flyin' right at ya out of Visalia in the San Joaquin Valley of central California.

Starting out life on a color Xerox machine on the sly at Kinko's in San Francisco way back in 1999, the mag has survived and thrived over the years. Somewhere between issues 2 and 4, publisher Joey Young moved himself and the mag from SF to Visalia. Then around issue 7 or 9, he and his wife, Dannelle, had a daughter, prompting Joey to buy a business license and make Paying In Pain a legit venture. As it says on their site, "Since then it has been a crazy road," but "the future looks bright."

Issue 18 reminds me of early Thrasher back in late 1981 (before your grandpa was born) when they transformed from the big newspaper-style format into standard mag size with a glossy cover and newsprint innards. Features include Big Gun Underdog (Check Out-style) profiles on Alex Villasenor, Josh Baker, Drew Porter and Tim Ward; an Australia / New Zealand travelogue with lots of nice concrete park photos; an article called The Valley 2005 featuring lots of San Joaquin park and pool skating plus interviews with locals Lincoln Nass, Dave Metty and Patrick Bronowicki.

All in all, Paying in Pain feels like a good, raw antidote to the glossed-over mainstream side of skateboarding. Subscribe and help support the cause.

Go Skateboarding Day: June 21, 2006!

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June 21, 2006: No school. No work. Nothing but skateboarding. Today is our day. Join in the grind heard around the world!

There are plenty of Go Skateboarding Day events happening all over the place. Go to your local skate shop and see what’s going on, or visit Go Skateboarding Day. If nothing is happening in your area, get everyone together and start your own event!

Suggestions: Choose a place for everyone to meet. Skate across town, hitting all the spots along the way. Hold a best trick contest or play a game of SKATE. End up at your local skate shop or skatepark and have a barbeque! Use your imagination. The possibilities are endless!

Emerica will celebrate Go Skateboarding Day with Wild in the Streets!

Active Emerican Idol Contest!

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Note: This contest is being held by Active Ride Shop and IFILM, not Emerica.

Active Ride Shop and IFILM are excited to launch the very first Emerican Idol, an online competition to find the best amateur skateboarder! Amateur skaters from across the U.S. will submit their films, which will be posted on IFILM, and fans and pro skaters will vote each week for their favorites.

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One winner will be named the Emerican Idol and will receive a Grand Prize, which will include product from Emerica, Baker and Krew. The winner may also be invited to select key events in Southern California to meet and hang with top pro skaters and a chance to enter the Am Contest.

Winning entries will be celebrated and featured on IFILM as examples of some of the top up and coming amateur skaters to watch for. Your first step to a career in professional skateboarding just got easier.

The search for America’s top amateur skateboarder began on May 1, 2005 and ends on August 1, 2005. Top entries will be posted on IFILM and the winners will be announced on September 1, 2005. Enter here.